CONCEPT DESIGN
Japanese Restaurant & Bar Homepage
This homepage design artfully marries tradition with modernity, encapsulating the full essence of the restaurant's focus on Japanese cuisine within a digital landscape. My comprehensive design role spanned from branding to user experience, crafting a cohesive identity that extends from logo to merchandise, culminating in a user-friendly website that invites and delights the senses.
Client concept
IWASHI SHOKU, a conceptual Japanese Restaurant & Bar renowned for its sardine dishes, embodies the fusion of traditional Japanese culinary art with a modern dining experience.
Goals
The project's vision was to craft a homepage that captures the essence of IWASHI SHOKU's unique offerings, inviting users into a world where cuisine meets culture. The aim was to design an interactive and visually rich interface that showcases the restaurant's specialties, encourages reservations, and promotes their lifestyle brand.
My role
In this project, I took the initiative to:
Developing the full brand identity, including the creation of the logo and brand color scheme.
Designing the entire homepage layout to reflect the restaurant's brand and culinary focus.
Creating engaging content and visuals to captivate a food-loving audience.
Curating images and graphics that resonate with the restaurant's unique aesthetic.
Extending the brand's visual identity to merchandise and promotional posters.
Conclusion
The conceptual design for IWASHI SHOKU's is a testament to the potential of blending culinary art with digital storytelling. The vibrant and detailed design invites visitors to explore, taste, and immerse themselves in the restaurant's unique offering, driving engagement and fostering a connection with the brand's audience.